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Foundation for Women and Children: Stop Tapping
Physically abusing a woman is prohibited in every religion. Yet, it happens.In Islam, men have been found misuse phrases from religion as a justification for domestic violence; such as “If you want...
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Orange: The Hammam Fighter
In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it.We showed its speed and coverage by choosing Retro-gaming - a huge trend with Tunisian youth - and created a...
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OMO: The Least Active Kids in History
Kids today are the least active kids in history, as they spend, on average, less than an hour a day playing outside and getting dirty. All the free time they have (besides food, sleep, studying and...
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HearLife Clinic: Lost Frequency
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the...
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HearLife Clinic: Dolphins
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the...
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HearLife Clinic: Birds
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the...
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HearLife Clinic: Crickets
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the...
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KKT Orthopedic Spine Centre: Painkillers - Alligators
The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often...
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KKT Orthopedic Spine Centre: Painkillers - Toxic Waste
The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often...
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KKT Orthopedic Spine Centre: Painkillers - Lava
The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often...
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Dubai Properties: 1/JBR - Not For Everyone
CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate,...
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McDonald's: Soul Chicken
McDonald’s, Lebanon’s leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, we used radio – a...
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McDonald's: Old School Chicken
McDonald’s, Lebanon’s leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, we used radio – a...
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McDonald's: Dead Chicken
McDonald’s, Lebanon’s leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, we used radio – a...
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Mashrou’ Leila: Roman: An Ode to Arab Feminism
Meet Mashrou’ Leila. An independent Lebanese band whose songs take on socio-political issues affecting the Arab World. But, their messages don’t travel as much as they should. With their new album’s...
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McDonald's: 1 Dirham Coin, 1 Dirham Cone
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the...
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McDonald's: Every Order Get It's Own Trip - Burger
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still...
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McDonald's: Every Order Get It's Own Trip - Fries
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still...
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McDonald's: Every Order Get It's Own Trip - Coffee
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still...
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Babyshop: Rename “Parenthood”
To celebrate mothers in the Middle East, around Mother’s Day recently, Babyshop, a leading Middle East retailer, along with its agency, has created a new Arabic word: Al Umobuwah.Arabic contains a...
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Babyshop: World Without Walls
Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan.Ramadan is a...
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Coca-Cola: Sunset
The iconic 1971 Hilltop is reimagined in today's world. Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival....
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Ooredoo: Enjoy the Internet
The campaign will be launched during the World cup but will also run for the rest of the year in Qatar, Kuwait, Oman, Algeria, Tunisia, Indonesia, Maldives and Myanmar. Even though it is a digitally...
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Dubai Holding: Madinat Jumeirah Living – This is Living
Where would Harvey Spectre live if he lived in Dubai? There’s really only one place that has the quiet, understated, luxury lifestyle that he’s looking for. And it’s not Downtown.Video of There’s...
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